The idea of inbound marketing was released in a market about and decade ago. At that period marketers learn that they couldn’t just publish a quantity of content instead they should focus on high quality and optimise their content so that it is easily discoverable for people to surf their videos.
Once the content was largely limited to written words only full step nowadays it is no longer a case. Today content strategy includes blocks and ebooks which are the main written works.
In this blog, we will be talking about the question of how does a YouTube SEO works?
Below are the ways by which you can do SEO for your YouTube channel.
1. Rename your video file using a target keyword.
First, you should identify the keyword using YouTube SEO tools.
After identification of the keyword, you should put it in a video file even before I upload it to YouTube. You can upload your keyword to so many places with safety but YouTube can read the filename of your video and all the code that comes when it is uploaded.
For example, your videos file name is top 5 actors then the filename of your video should be ” top-5-actors” and that too in preferred video types such as MOV, mp4 and WMV.
2. Insert your keyword naturally in the title
The first thing that our eyes catch is the title of the video. An important thing that determines whether a viewer shall click or not. So the title of your video must be clear and concise and at the same time compelling for the audience.
It is a fact that the video is with an exact keyword match in a title has a slight advantage over those that don’t.
The title of your video shall be limited to 60 characters to keypad away from getting cut off in result pages.
3. Optimize the description of a video.
According to Google, the character limit for your YouTube video description is around 1000 words.
One thing the views usually came here for a video not to read an essay.
If description is used usually it goes to show more option. So keep your description simple and creative.
4. Take the video with a popular keyword that relates to your topic.
YouTube official creator academy suggested using text to let viewers know what your video is about making a great impact. But you are not only informing your viewers you are also informing YouTube itself YouTube uses text to understand the content and context of a video.
So by this way, YouTube figures out how to associate your videos with similar videos which can increase your content reach. This should not lead to the use of irrelevant tags because you think it will get more views then you are wrong because YouTube might analyse you for same goes for a description it should contain only important keywords and should not mislead.
5. Categorize your video
After uploading the video go on the advanced settings and categorise your video. Categorising your video is to form a group of videos with cement content on YouTube so it winds up in the different playlist and gain more exposure to more viewers who identify with their audience. YouTube suggests that marketers go through a comprehensive process to determine which category each video belongs in.
6. Use a custom thumbnail image for the result of your video.
Thumbnail is the first image data viewer see while scrolling through a list of video results. Thumbnail reflects a signal to a few words about videos content so it can impact the number of clicks and views on your video.
YouTube features to automatically pick thumbnails from your video but we highly recommend you to upload a custom thumbnail. About 90% of best performing videos on YouTube have custom thumbnails and the recommended resolution of the image should be 2080×720 pixels representing a 16:9 ratio that are saved as 2MB or smaller JPG, GIF, BMP or PNG image. These parameters are followed it helps in ensuring offer thumbnail to appear with equally high-quality across multiple platforms.
7. Use an SRT file to add subtitles and closed captions
Subtitles and closed captions can boost YouTube search optimisation by highlighting important keywords as it increases the reach of your video internationally.
To add subtitles ACC to your video you have to upload an unsupported text transcript file. You can also add direct transcript text for the video so that it auto-syncs the video.