Although the fundamentals of SEO remain the same, algorithm updates and search trends continue to evolve and affect the way we execute optimization in our web pages. But now that 2022 is over, we are talking about 2023. What are the 5 most powerful changes that will dominate SEO in this year?
So as search engine technology advances this year, how will it affect your strategy? what does this mean? Below are the top 5 SEO trends to pay attention to in 2023 to skyrocket your traffic and keyword rankings.
But how can we know which SEO trends are working to take on the competition? Every now and then you have to do new research, and when you do new research it will seem like a new SEO trend is popping up and another is disappearing. Google’s algorithm is rapidly evolving, and whatever trend worked last year may not work this year. If you think you are not doing research about it then you will not know this.
The top SEO trends of 2023
- Core Web Vitals
- Keyword clustering
- voice search(People also ask)
- Content optimization software
- High-Quality Backlinks
- AI-generated content
1. Core Web Vitals
Core Web Vitals calculates your website’s speed and interaction metrics: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). LCP refers to the time it takes for the largest amount of content on a page to load, while FID measures how long it takes for the site to respond to the first interaction with the user.
As websearch engines evolve, so does the quality of content. Monitoring the quality of these content is governed by the EAT principles: expertise, authority and trustworthiness. EAT is what Google uses to determine whether a web page is providing quality content or not.
3. Keyword clustering
Keyword research is the foundation of SEO, and as Google’s natural language processing (NLP) technology has become more advanced, effective keyword targeting has become a more comprehensive and complex process. Keyword clustering is a more effective way to increase the total keywords your web pages rank for and establish your website as an authority in key topic areas.
4. voice search(People also ask)
A recent study of million search queries showed that 48.6% of the time people asked on Google via voice search.
5. Content optimization software
Content optimization tools can help you create high-quality, semantic-rich content tailored to your website, which will help you rank higher in Google.
6. High-Quality Backlinks
Yes, building authority with backlinks continues to dominate in 2023, and I don’t see this going away anytime soon.
The last two to three years have seen a tremendous boom in online video platforms. Along with this, it is important to have an SEO strategy that includes video. In fact, according to research, video will account for 82% of all global IP traffic as early as 2023.
8. AI-generated content
In 2022, the machine learning model GPT-3 (3rd generation pre-trained transformer) was made publicly available through OpenAI last year. Whichever is used this year, the search engine will work on it.